Nabisco is one of Kraft’s brands. Its roots date back to 1898 when the United States Baking Company, the New York Biscuit Company and the American Biscuit & Manufacturing Company formed to become the National Biscuit Company. Use these available coupons to find great deals. The name Nabisco first appeared on a new sugar wafer product in 1901, but the corporate name did not change from National Biscuit Company to Nabisco, Inc. until 1971. Kraft acquired the Nabisco business in December 2000. Today, Nabisco’s brands include some of the best-known cookies and crackers in the world, including Chips Ahoy!, Oreo and Ritz. Families continue to enjoy eating delicious Nabisco products.
Making a Delicious Difference in Communities: Hunger and malnutrition are the greatest threats to health and well-being around the world. Nearly one in every six people do not get enough to eat. As one of the world’s largest food companies, Nabisco and Kraft is committed to helping change that by fighting hunger and promoting healthy lifestyles. Over the past 25 years, they have donated more than $770 million in cash and food. Since 1997, they have provided more than one billion servings of food to those in need. And, through the Kraft Foods Foundation, they recently pledged $180 million over three years to get more food – and better nutrition and information – to children and families.
To make the biggest impact possible, Nabisco and Kraft work with non-profit organizations such as Feeding America in the U.S., and Save the Children in Southeast Asia. But it’s not just about the food you eat. It’s about how you live. That’s why they have also helped develop healthy lifestyles programs for children in the U.S., Russia and many other places. Programs that get kids running and playing, making informed food choices, and preparing healthy snacks and meals. Nabisco is helping to make a delicious difference – from the global employee week of service to a mobile pantry that brings food to the people who need it most and a program that gets kids growing their own fruits and veggies.
Nutrition and Healthy Eating: Nabisco listens to their customers. Consumers around the world are saying they want to eat healthier and Nabisco is providing them with more choices. Whether it’s helping them manage their weight, limit their fat intake, add fiber, whole grains or calcium to their diets, Nabisco has the products that meet their needs. A group of globally recognized health and wellness experts helps them make decisions about their products, packaging and communications. And that ultimately helps consumers.
The bottom line at Nabisco and Kraft Foods remains taste, convenience and quality. Consumers demand great products, like the Nabisco brands they know and love. And they’re committed to bringing truly delicious foods to market, while increasing the number and variety of better-for-you choices they give consumers. How they communicate about the products is just as important as the products themselves. They reach consumers every day with information about everything from the new better-for-you products, to healthier recipes. And they have set the standard for advertising to children practices by applying nutrition criteria determining what products can be advertised to children.Nabisco also supports healthy lifestyle programs all over the world. Helping children and their families make healthy food choices while encouraging physical activity has become part of how Kraft Foods gives back to communities.